El rol de la innovación en la toma de decisiones de marketing en la industria cervecera mexicana
The decision-making process is key to driving an advantage in companies, it requires several factors to be able to carry out this process efficiently. One of the variables that is implicated in this process is the absorption capacity of the company, which allows it to obtain knowledge or develop it...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2018
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/949 |