Challenges and opportunities for SMEs after the impact of COVID-19: Study of strategies and measures

In the post-Covid-19 environment, SMEs in Mexico face significant challenges such as slow economic recovery, changes in consumer behavior, digital competition and adaptation to the new normal. Strategies and support are required to ensure the survival and growth of SMEs, which is why a diagnostic ma...

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Detalles Bibliográficos
Autores principales: Morales-Vázquez, Blanca Hortencia, González-Olivares, Daniel, Muñoz-Velázquez , Rebeca
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2024
Materias:
M10
M12
M15
M50
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/923