Elementos de la Teoría del Flujo y Percepción de Valor que influyen en la lealtad del consumidor de la cerveza artesanal en México
Within the last several years, craft beer in Mexico has had an exponential growth in its production, becoming an emerging sector with a high potential for development. However, this sector belongs to the SMEs group, which faces great challenges to achieve its consolidation and permanence. In order t...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2019
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/920 |