Caso de estudio sobre la incertidumbre del cliente respecto al seguimiento de una compra en línea
This following article is a descriptive case study applied through a focus group of 7 participants that fall into the category of being consumers of e-commerce in which, the uncertainty that surrounds a person in its post-sale processes such as, order tracking made through this medium. A theoretical...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2019
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/914 |