Caso de estudio sobre la percepción del color del empaque de productos de limpieza para el cabello
This article is a descriptive case study applied to 100 people, potential consumers of hair cleaning products in which the relationship of colors with elegance, eroticism, luxury and modernity is analyzed. A basic experiment was applied in which 7 shampoo containers of the same brand but in differen...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2018
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/783 |