Internacionalización desde la teoría de recursos y capacidades: caso verde Baková

In a globalized world in which markets are in constant movement and with increasingly dynamic industries, companies need to adapt strategies for their survival, with internationalization being one of the most widely used. However, the entry of an organization to the international market will not ens...

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Detalles Bibliográficos
Autores principales: Zatarain-Peraza, Rosa Isabel, Velarde-Moreno, Oscar Eli, Alarcón-Osuna, Moisés Alejandro
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2020
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/683