Analyzing the Effectiveness of Influencers on Irish and Mexican Students’ Purchasing Behavior
This report compares the findings obtained by analyzing the effectiveness of influencers on student purchasing behavior. The aim of this study is to understand the thinking and purchasing habits differences between the students of two countries: Ireland (Europe) and Mexico (Latin America). The compa...
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/670 |