Posicionamiento, identidad de marca y branding para Chocolate Mexicano con reconocimiento mundial
Tabasco, Mexico is considered the birthplace of chocolate, in addition to being the main producer of cocoa in the country. In this geographical area are various organizations dedicated to the manufacture and marketing of a wide line of chocolates. The objective of the research was to find out the po...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Universidad Autónoma de Nuevo León
2020
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/601 |