Influencia de la mercadotecnia digital en la decisión de compra del consumidor. Estudio de caso: Xicali-Cocina de humo
This research describes the analysis of the influence of digital marketing on the consumer purchase decision of a restaurant organization called Xicali-Smoke Cooking. The research was descriptive and qualitative and quantitative. An interview was conducted at the owner to learn about the use of digi...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/572 |