BIG DATA ANALYTICS COMO RECURSO INTANGIBLE GENERADOR DE VALOR EN LA INDUSTRIA DEL RETAIL: CASO DE ESTUDIO OXXO
Big Data Analytics has helped the retail industry to create business strategies based on the knowledge generated by each purchase. The overall objective of this research is to understand the challenges that the retail industry faces in trying to implement Big Data Analytics for value generation. The...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/556 |