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Prediction of the Wine Price Purchased Using Classification Trees

The wine market is expected to recover and growth in the following years. Although the market size of this market is small in Mexico; efforts are being made to promote national wines.  To support these actions, the current study aims to explore consumers’ decision to pay for a low versus hi...

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Detalles Bibliográficos
Autores principales: Wise Lozano, Jorge A., Arroyo, Pilar
Formato: Artículo
Lenguaje:español
Publicado: Universidad Autónoma de Nuevo León 2022
Materias:
Wine
Mexico
Wine Knowledge
Wine Consumers
C93
E37
M31
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/232

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