Prediction of the Wine Price Purchased Using Classification Trees
The wine market is expected to recover and growth in the following years. Although the market size of this market is small in Mexico; efforts are being made to promote national wines. To support these actions, the current study aims to explore consumers’ decision to pay for a low versus hi...
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2022
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/232 |