Emotions perceived by customers at service encounters to ensure loyalty in a long-term relationship: Preliminary theoretical review

Loyalty remains one of the main issues and concerns for researchers and practitioners. The relationship with satisfaction and service quality is evident, but in turn is still insufficient to achieve. This brings us to keep looking for other relationships and not just a behavioral, attitudinal and co...

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Detalles Bibliográficos
Autor principal: Garza Sepúlvedat, Israel
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2016
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/82