Marketing in SME and their influence on earnings growth
This research aims to identify the marketing factors that enable SMEs succeed relative to its earnings growth in order to enhance their business opportunities. The independent variables included in this study are Product Management, Customer Service and Price Management. Research in conducted in Mon...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2013
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/110 |