Inter-Candidate Agenda Setting Effect of the 2018 Mexican Presidential Election: Political Party Candidates Vs. an Independent Candidate

The 2018 Mexican presidential election marked the initiation of a new political communication dynamic in which traditional electoral communication strategies of political parties were challenged by an independent candidate. This study evaluated this innovative electoral setting by examining Telemund...

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Bibliographic Details
Main Author: Flores, María de los Ángeles
Format: Article
Language:Spanish
Published: Universidad Autónoma de Nuevo León (UANL) 2024
Subjects:
Online Access:https://rcp.uanl.mx/index.php/rcp/article/view/56

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