Inter-Candidate Agenda Setting Effect of the 2018 Mexican Presidential Election: Political Party Candidates Vs. an Inde-pendent Candidate
The 2018 Mexican presidential election marked the initiation of a new political communication dynamic in which traditional electoral communication strategies of political parties were challenged by an independent candidate. This study evaluated this innovative electoral setting by examining Telemund...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Universidad Autónoma de Nuevo León (UANL)
2024
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| Acceso en línea: | https://rcp.uanl.mx/index.php/rcp/article/view/56 |