After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns

The absence of gender bias in the media coverage of political campaigns is one of the elements of the much sought after political participation of women. In this respect, Mexico is an interesting case as its legal framework has transitioned in a few years to include a mandated parity principle. In t...

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Autor principal: Rodelo, Frida V.
Formato: Artículo
Lenguaje:español
Publicado: Universidad Autónoma de Nuevo León (UANL) 2019
Materias:
Acceso en línea:https://rcp.uanl.mx/index.php/rcp/article/view/10
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author Rodelo, Frida V.
author_facet Rodelo, Frida V.
author_sort Rodelo, Frida V.
collection Artículos de Revistas UANL
description The absence of gender bias in the media coverage of political campaigns is one of the elements of the much sought after political participation of women. In this respect, Mexico is an interesting case as its legal framework has transitioned in a few years to include a mandated parity principle. In this study, we examine the relationship between the volume of coverage and gender to determine if there were gender differences in the radio coverage of local elections in Mexico (2012-2015). Findings show lower average shares of coverage for women after the increase in female candidates mandated by the parity principle. Semi-structured interviews conducted with journalists and former candidates suggest that the gender bias may reflect adverse attitudes towards female newcomers benefitted by the parity law, and gender differences in campaign resources, candidate placement criteria, and candidates’ political experience.
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physical Revista de Comunicación Política; Vol. 1 No. 1 (2019): Enero - Diciembre 2019; 75-94
Revista de Comunicación Política; Vol. 1 Núm. 1 (2019): Enero - Diciembre 2019; 75-94
2992-7714
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spelling rcp-article-102024-10-24T23:41:21Z After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns Rodelo, Frida V. gender discrimination broadcasting programmes elections women in politics The absence of gender bias in the media coverage of political campaigns is one of the elements of the much sought after political participation of women. In this respect, Mexico is an interesting case as its legal framework has transitioned in a few years to include a mandated parity principle. In this study, we examine the relationship between the volume of coverage and gender to determine if there were gender differences in the radio coverage of local elections in Mexico (2012-2015). Findings show lower average shares of coverage for women after the increase in female candidates mandated by the parity principle. Semi-structured interviews conducted with journalists and former candidates suggest that the gender bias may reflect adverse attitudes towards female newcomers benefitted by the parity law, and gender differences in campaign resources, candidate placement criteria, and candidates’ political experience. Universidad Autónoma de Nuevo León (UANL) 2019-11-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://rcp.uanl.mx/index.php/rcp/article/view/10 Revista de Comunicación Política; Vol. 1 No. 1 (2019): Enero - Diciembre 2019; 75-94 Revista de Comunicación Política; Vol. 1 Núm. 1 (2019): Enero - Diciembre 2019; 75-94 2992-7714 spa https://rcp.uanl.mx/index.php/rcp/article/view/10/53 Derechos de autor 2019 Revista de Comunicación Política https://creativecommons.org/licenses/by/4.0
spellingShingle gender discrimination
broadcasting programmes
elections
women in politics
Rodelo, Frida V.
After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
thumbnail https://rediab.uanl.mx/themes/sandal5/images/article.gif
title After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
title_full After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
title_fullStr After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
title_full_unstemmed After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
title_short After parity. A mixed methods study on gender bias in the volume of media coverage of electoral campaigns
title_sort after parity a mixed methods study on gender bias in the volume of media coverage of electoral campaigns
topic gender discrimination
broadcasting programmes
elections
women in politics
topic_facet gender discrimination
broadcasting programmes
elections
women in politics
url https://rcp.uanl.mx/index.php/rcp/article/view/10
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