Green marketing factors that impact the decision to purchase green products in university students in the northern part of Mexico
The objective of this research is to analyze the impact of the green marketing factors: Green Product, Green Price, Green Place and Green Promotion on the Decision to purchase green products of university students from one of the universities in northern Mexico. To achieve the objective, a documenta...
| Autores principales: | , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2024
|
| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/460 |