Youth and Advertising: The Implications of Word of Mouth Communication
This paper summarizes some results of a descriptive, quantitative exploratory study aimed to analyze variables related to purchasing decisions of young Argentines and to analyze the role of several forms of advertising in these processes. Through a self-administered questionnaire, information on tru...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Escuela de Humanidades y Educación del Tecnológico de Monterrey, Campus Monterrey | Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2021
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/410 |