Public problems, activism, and advertising: an exploration of three commercial spots
This study explores the link between advertising and activism, by analyzing a selection of commercial spots on public problems, that Mexican brands have presented between 2009 and 2019. The first phase consisted in searching and contextualizing a number of spots, in order to identify the brands and...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Escuela de Humanidades y Educación del Tecnológico de Monterrey, Campus Monterrey | Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2020
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/371 |