Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention
One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend o...
Main Authors: | Reich López, Christian, Terán Cázares, María Mayela, López Pérez, Jesús Fabián |
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Format: | Article |
Language: | English |
Published: |
UANL Facultad de Contaduría Pública y Administración
2021
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Subjects: | |
Online Access: | http://eprints.uanl.mx/24355/1/24355.pdf |
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