Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention

One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend o...

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Detalles Bibliográficos
Autores principales: Reich López, Christian, Terán Cázares, María Mayela, López Pérez, Jesús Fabián
Formato: Artículo
Lenguaje:English
Publicado: UANL Facultad de Contaduría Pública y Administración 2021
Materias:
Acceso en línea:http://eprints.uanl.mx/24355/1/24355.pdf