Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction
This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2022
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| Materias: | |
| Acceso en línea: | http://eprints.uanl.mx/24298/1/24298.pdf |
| _version_ | 1824417187488595968 |
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| author | Reich López, Christian Terán Cázares, María Mayela |
| author_facet | Reich López, Christian Terán Cázares, María Mayela |
| author_sort | Reich López, Christian |
| collection | Repositorio Institucional |
| description | This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. |
| format | Article |
| id | eprints-24298 |
| institution | UANL |
| language | English |
| publishDate | 2022 |
| publisher | Facultad de Contaduría Pública y Administración U.A.N.L. |
| record_format | eprints |
| spelling | eprints-242982022-11-28T21:23:19Z http://eprints.uanl.mx/24298/ Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction Reich López, Christian Terán Cázares, María Mayela TX Economía Doméstica This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. Facultad de Contaduría Pública y Administración U.A.N.L. 2022 Article PeerReviewed text en cc_by_nc_nd http://eprints.uanl.mx/24298/1/24298.pdf http://eprints.uanl.mx/24298/1.haspreviewThumbnailVersion/24298.pdf Reich López, Christian y Terán Cázares, María Mayela (2022) Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. Innovaciones de negocios, 19 (37). pp. 89-106. ISSN 1665-9627 https://doi.org/10.29105/revin19.37-394 |
| spellingShingle | TX Economía Doméstica Reich López, Christian Terán Cázares, María Mayela Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| thumbnail | https://rediab.uanl.mx/themes/sandal5/images/online.png |
| title | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| title_full | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| title_fullStr | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| title_full_unstemmed | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| title_short | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction |
| title_sort | word of mouth intent in the restaurant industry of mexico a structural equation modeling approach mediated by customer satisfaction |
| topic | TX Economía Doméstica |
| url | http://eprints.uanl.mx/24298/1/24298.pdf |
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