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Embotelladoras ARCA Uses Operations Research to Improve Territory Design Plans

Embotelladoras ARCA was formed in 2001 by integrating three of the oldest bottlers in Mexico and became the second largest bottler of Coca-Cola products in Latin America. The company distributes its products in the northern region of Mexico and, since 2008, in the north of Argentina and Ecuador. The...

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Detalles Bibliográficos
Autores principales:	López Pérez, Jesús Fabián, Ríos Mercado, Roger Z.
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2013
Acceso en línea:	http://eprints.uanl.mx/14806/1/520.pdf

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