Embotelladoras ARCA Uses Operations Research to Improve Territory Design Plans
Embotelladoras ARCA was formed in 2001 by integrating three of the oldest bottlers in Mexico and became the second largest bottler of Coca-Cola products in Latin America. The company distributes its products in the northern region of Mexico and, since 2008, in the north of Argentina and Ecuador. The...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
2013
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| Acceso en línea: | http://eprints.uanl.mx/14806/1/520.pdf |