Emociones percibidas por los clientes en los encuentros de los servicios para garantizar la lealtad en una relación a largo plazo: Revisión teórica preliminar (Emotions perceived by customers at service encounters to ensure loyalty in a long-term relationship: Preliminary theoretical review)

Abstract: Loyalty remains one of the main issues and concerns for researchers and practitioners. The relationship with satisfaction and service quality is evident, but in turn is still insufficient to achieve. This brings us to keep looking for other relationships and not just a behavioral, attitudi...

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Bibliographic Details

Main Author:	Garza, Israel
Format:	Article
Language:	Spanish / Castilian
Published:	UANL. Facultad de Contaduría Pública y Administración 2016
Subjects:	H Ciencias Sociales en General HB Teorías Económicas, Demografía HF Comercio: Contabilidad, Mercadeo HM Sociología: General y Teorías
Online Access:	http://eprints.uanl.mx/12634/1/13.25%20A7.pdf