Estrategia de comunicación integral de mercadotecnia para una ONG con enfoque educativo (Integrated marketing communication strategy for an NGO with educational approach).
Abstract. Alianza Para La Educación México A.C is a non-governmental, non-profit organization founded in 2008 and established in Monterrey, Nuevo Leon, México. Its mission is to be an agent of change in society working with individuals and institutions, providing resources and tools for students li...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Spanish / Castilian |
| Publicado: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2014
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| Acceso en línea: | http://eprints.uanl.mx/12595/1/11.21%20Art2%20pp%20015%20-%20034.pdf |