Critical factors that impact purchase online of new telecom convergent services in the Mexican market (Factores críticos que impactan la compra en línea de nuevos servicios convergentes en el mercado Mexicano)

Abstract. The following article analyzes the principal factors that have an impact in the adoption of new telecom convergent services, through electronic commerce, that have been explored and studied primarily in developed markets such as the United States and that have been deemed as critical fact...

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