El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Abstract. This paper presents an analysis about the marketing situation in Latin America as well as implications with the globalization. It presents a reflexion related to the necessity of rethinking the marketing conceptualization considering the advances and challenges in the regional companies. I...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish / Castilian |
| Published: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2008
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| Subjects: | |
| Online Access: | http://eprints.uanl.mx/12494/1/A8.pdf |