El valor de la cartera de clientes de empresas de telecomunicaciones en México (The value of customer portfolio for telecommunication companies in Mexico)

Abstract. The purpose of this study is to determine which customers are more profitable. Companies must consider the income their customers generate, as well as the costs of acquiring and keeping them. However the analysis can’t end there, companies are well aware that, although customers´ past per...

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Bibliographic Details
Main Authors: Saldaña, J., Palomo, M.
Format: Article
Language:Spanish / Castilian
Published: Facultad de Contaduría Pública y Administración U.A.N.L. 2006
Subjects:
Online Access:http://eprints.uanl.mx/12461/1/A6.pdf