“Last-chance” sales: what makes them credible?
This paper analyzes the firms’ standard practice of announcing clearance or “last-chance” sales, namely advertising that a particular product is not going to be available in the market anymore. In the context of a two-period signaling game, prices and advertising decisions of firms are analyzed. The...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2009
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| Materias: | |
| Acceso en línea: | https://ensayos.uanl.mx/index.php/ensayos/article/view/96 |