360 marketing: The survivor of technological change

After the advance of digital media, companies have had to adapt to these new regulations that initially did not affect them, but now they can change the meaning of things.

Detalles Bibliográficos
Autores principales: Ondarza Escalante, Melissa, Rodríguez Espinosa, Yaire Atzhiri Ivana
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2019
Acceso en línea:https://revistacroma.uanl.mx/index.php/revista/article/view/8