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Ortiz-Abril, Cristian
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Revisión teórica del marketing sensorial y su influencia en la compra impulsiva
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Ortiz-Abril, Cristian
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Terán-Cázares, María Mayela
Published 2025
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Related Subjects
Análisis bibliométrico
Bibliometric analysis
Comportamiento del consumidor
Compra impulsiva
Consumer behavior
D12
Impulse buying
International trends
L81
M10
M31
M37
Marketing sensorial
Sensory marketing
Tendencias internacionales