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Mora-Figueroa, Borja
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La evolución de las corporaciones transnacionales de medios: las corporaciones transversales de comunicación (CTC)
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Mora-Figueroa, Borja
Published 2013
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Related Subjects
convergence
convergencia
corporaciones transnacionales de medios
global communication market
mercado global de la comunicación
posicionamiento estratégico
strategic positioning
transnational media corporations
transversalidad
transversality
